![]() Target didn't return messages seeking comment. "We strongly encourage our customers to follow all labeling instructions for every product sold at the Vitamin Shoppe, including energy drinks," the Vitamin Shoppe said. Target and Walmart, as well as specialty chains like the Vitamin Shoppe, carry Prime Energy but typically do not verify buyers' ages, according to Reuters interviews and in-store checks. ![]() Specialty retailer GNC has set an 18+ age limit restriction to purchase energy drinks, according to its customer service line and in-store checks. “The energy drink industry is marketing these products that are only supposedly intended for adults to kids and I think Prime is just another example of a company that is pushing these inappropriate drinks on minors,” said Bonnie Patten, executive director of Truth in Advertising (TINA). It took me some time after my son pointed it out to find it,” said Ohana. “I got confused because when you first see the can, it’s hard to see where it says energy drink. Out of excitement, she overlooked the black writing at the bottom of the colored cans that said “energy drink” before bringing it home to her children. ![]() Kinneret Shick Ohana, a mother of five children from Florida, saw the “bright, colorful cans of Prime” that her children have been buzzing about displayed in front aisles of Walmart when shopping for groceries. regulators or lawmakers to mandate "child-resistant packaging" on high-energy drinks. The American Medical Association supports a ban on the marketing of caffeine drinks to children under the age of 18, according to its policy set in 2013. The co-founders of Prime, Logan Paul and KSI, both social media influencers, said in August media interviews that they aren't marketing the drink to kids, adding that retailers should police sales to minors.
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